ITCA Training is the North-east’s leading apprentice training centre, based at the Kirkhill Industrial Estate in Dyce. The centre teaches small groups of enthusiastic young people the practical skills they need to start a career in the oil and gas sector. The company was looking to raise its profile and attract new learners and firms to supply apprentices.
- Raise the profile of ITCA Training
- Attract new learners
- Attract more firms to supply learners
- Highlight new staff and courses
We produce a wide variety of PR news and business features, targeting local and national newspapers, industry publications, and TV and radio news outlets, and also provide social media support. We compile award entries, spreading the word about the progression of learners at the company who have successfully gained employment through the invaluable skills they are taught at ITCA. We also help with the organisation of events, including ITCA’s annual graduation ceremony, which our MD Pauline hosts.
Since ITCA training began working with Frasermedia the profile of the company has grown and it has won a number of prestigious awards for the quality of its teaching and the attainment of learners. ITCA has also forged a number of partnerships with large oil and gas companies and other engineering firms across the North-east of Scotland and it has recruited a number of specialists to teach the next generation of engineers.